Savage never took the venture capital route and have received no funding. Today, he has a team of 20 staff operating from Hobart, but in the early days it was high risk and hope-fuelled territory for the young start-up. James designed the Procreate interface and drives many of the app’s latest user-experience designs. Indeed, James got wind that half the storyboards for Pixar Animation’s Finding Dory were developed in the app. Mums and Dads through to professional artists turn to Procreate. So what is Procreate? It’s a multi award winning app that allows creative professionals to craft illustrations by sketching and painting anywhere. Kids would use them, schools would use them and we should dive in before big corporations hopped on board.” Early on the iPad had few fans, but we knew the future was strong. It was the right alignment of time, ideas and people to begin developing software for it – creative tools for creative professionals. “When Steve Jobs unveiled the iPad we were absolutely smitten with the idea of this new device. “I moved here in 2000 with my then Tasmanian girlfriend, now wife and co-founder Alanna,” explains James. We quite like being under the radar down here and despite the many offers of shifting operations to the United States, we love it in Tasmania.” “We don’t sit in ivory towers stroking cats. “We haven’t got big heads,” smiles James. Although he has created the number one creative app for iPad, James doesn’t let that fact inflate the Savage ego. The CEO, co-founder, product designer, experience designer and creative director of Savage Interactive James Cuda has many titles, but it’s his energetic laughter that creates the most lasting impression. Crowned world’s best app by Apple in 2018, Procreate wasn’t born in the heart of Silicon Valley, but in an Old Beach home in southern Tasmania
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